Back Fighting misconceptions about tech comms: Celebrating the women solving users’ problems
One of the biggest misconceptions about working in tech is that it’s all very robotic. Systems, data, processes - people think that’s what working in the technology industry is all about, and of course, those elements are very important. However, what you don’t often see is the creative, empathetic, human decisions which go along with all those technical parts.
I work for OpenGenius helping to market and publicise our innovative work platform, ayoa.com. I see every day how much creativity goes into developing the intuitive, powerful app the end user can pick up and run with.
There’s no getting around it, the fact that even in 2020 women are still underrepresented in tech is disheartening. The reasons for this originates a long time before women actually enter the working world. Gender roles are encoded in school, often inadvertently, through expectation alone; girls learn early on that tech and gadgets are more of a “boy thing”.
I do think it’s getting better, though. When these things start at such a young age it means seeing that significant shift in statistics can be more of a slow burn, but it doesn’t mean it’s not happening.
I’m really proud to work in tech communications, and with a strong team of knowledgeable, confident women to boot. It’s easy to underestimate the level of technical knowledge required to market and communicate an app like Ayoa effectively.
In our case, the whole team has to have a really good grasp of three key things: the creative process, the productivity process and the collaboration process. When the goal of Ayoa is to improve these areas for users, the team has to know what best practice looks like and marry it with the app functionality. That’s how you end up with a polished, effective tool at the end of the day.
The women working on Ayoa bring a lot to the table. We ask questions, we trial internal releases along with the testers and when something could be better, we ask for more. Really the whole company works in harmony, questioning and striving for the best, even if we make mistakes sometimes; that’s what innovation is all about.
The job of a communications professional is to distil messages down to their core, and ultimately make them digestible and appealing. It also, on the flip side, means understanding what the user is looking for - understanding their problems so they can be solved fully and with satisfaction using technology. It’s something the women I work with at OpenGenius are incredibly adept at and one of the many reasons Ayoa is an incredible, innovative tool the whole team can be proud of.
It’s clear to any and all women working in tech that, like any sector, the industry benefits hugely from diversity and gender equality. I have no doubt that many of the women coming into tech begin by doubting themselves, only to find that not only are they capable of working in tech, they thrive in this environment.
Lest we forget, it was a woman, Ada Lovelace, who laid the foundations for computing and modern technology as we know it. The road to equality might be long, but every day women are taking huge steps not only in making it happen, but are making their mark whilst doing so.